Have dinner with your advertisers on Tuesday, April 13, 2010 during NAA’s annual mediaXchange.
The immensely popular NAA “Power Dinners” have moved to mediaXchange and will be available to conference registrants on a first come first serve basis.
This year, the “Power Dinners” will offer a brand new feature format called “Revolutions.” During the dinner, from one course of the meal to the next, our honored guests will move to different tables allowing them and you to meet with more advertisers during this fun social event. The price of the dinner is $65.00. These dinners have traditionally sold out, so reserve your seat now by registering for the conference at http://mediaxchange.naa.org/registration.cfm.
You are NEVER going to have better cost-justification for investing in mediaXchange. No matter how difficult of a budget year it is almost every newspaper sets aside money to call on your best customers. Many of your largest customers will be at mediaXchange. Register today!
mediaXchange General Information:
Early Bird Registration ends March 5, 2010! Make sure you register now to save $100 off your registration.
Hotel reservations can be booked now. Use Group/Convention Code NAA to secure our special $209 rate. Please note that the discounted rate is available for registered attendees and exhibitor staff only.
E-readers, E-replicas and the Future of Mobile Applications - A closer look at successful applications of e-replica editions and what you need to know on developing e-reader technology and economics.
Prepare for the Changes About to Occur – Sessions will look at not only what’s happening today in audience development strategies but what needs to be in place tomorrow to be structured for the challenges of identifying audiences, marketing across platforms and delivering content in print and digitally.
Niche products that build audiences and revenue - This is where the revenue growth is occurring and the session is about developing and marketing “opt-in and opt-out products” across platforms that work for advertisers.
Distribution Alliances & Partnerships - Share best practices in outsourcing, in sourcing and sales/distribution partnerships. Develop the right partnerships and choose the best vendor to improve your cost effectiveness and providing services that will retain readers.
And there’s the networking--you'll find others who have found successful solutions after facing similar challenges as you. Not only will you be able to benefit from their experiences and expertise now, but you can build lasting relationships for sharing in the future.
Attend the Audience focused sessions for ideas you can use today and tomorrow to improve your operating effectiveness today and grow reader generated revenue and also enjoy the more strategic sessions to help broaden your thinking in preparing for tomorrow’s business model.
