Additional Meetings

Several additional events and programs - take place concurrently with the 2008 Marketing Conference  Attend one of these meetings to make the most of your time at the Marketing Conference!  As additional meetings, programs and events are confirmed, they will be listed below.  Please note that separate registrations or invitations are required for these events.  If you are interested in holding a User Group meeting in conjunction with the 2008 Marketing Conference, please scroll down for more information.

Additional Meetings at the 2008 Marketing Conference

How to reserve User Group Meeting space at the 2008 Marketing Conference

Future Leaders
February 23-24

The Future Leader program was developed to foster the growth of up-and-coming decision-makers from across the country and has garnered praise from newspaper professionals from all circulation sizes. It provides an opportunity to join the industry’s rising elite in an exclusive curriculum designed to impart management and leadership skills that can be utilized throughout a rising professional’s entire career. Separate registration is required to attend.  For additional information contact Angela Jackson at angela.jackson@naa.org or (571) 366-1062.

Smaller Market Program
February 24;  8:00 a.m. – 12:30 p.m.

Take advantage of this special information packed Sunday morning program designed specifically for smaller-market newspaper executives and discover new ideas and strategies that will help your advertising, circulation, readership and newspaper operations.

This special half-day program will feature key-note presentations by Scott Stines, president of mass2one and past president of INMA exploring how you can grow circulation and audience and capture a greater share of print and digital ad revenue, Sammy Papert, chairman of Belden Associates who will challenge you to look at new directions for leveraging traditional smaller-market newspaper strengths, plus take a behind the scenes look at new strategies and innovations, new opportunities and new ways of doing business featuring Zeke Fleet, VP Operations & Advertising at Ottaway Newspapers, learn the steps to capturing more political advertising in this important upcoming year demonstrated during a ‘how to’ program by Jack Brady, director of advertising at NAA and hear about a dynamic smaller-market success story on developing local web content that is sure to drive readership and new revenue streams presented by Ellen Avignone, New Media Director with the Keene Publishing Corporation. Then, to top it off, reward yourself with a $500 cash prize for best new idea presented during the always popular ideas exchange session – “Solutions 2008”.

All of this plus continental breakfast and buffet lunch provides you with one, great opportunity to network and learn from smaller-market newspaper experts about improving your newspaper’s position and bottom-line. For more information, contact Lindsey Leisher at lindsey.leisher@naa.org or (571) 366-1051.  Separate registration is required to attend. 

New Advertising Opportunities through Integrated Content 
Sunday, February 24; 9:00 am - 10:00 am

Get the latest ideas about how to leverage the “integrated content approach” to create new advertising opportunities at this lively roundtable discussion and update session. Learn how you can convert existing content into new revenue streams, and how to organize your internal processes to exploit emerging opportunities.  Get acquainted with a totally new way of selling, producing, and distributing advertising messages through multiple channels.

User Group Request Form

Meeting Room Space is available on a first come, first served basis.  There is a wide variety of room set options available to User Groups.  NAA puts all User Groups in contact with food and audiovisual service providers at the Orlando World Center Marriott.