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Saturday, February 23
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8:30 AM - 6:30 PM
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Future Leaders *Separate Registration Required
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Sunday, February 24
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8:00 AM - 12:00 PM
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Future Leaders *Separate Registration Required
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8:00 AM - 12:30 PM
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Smaller-Market Workshop *Separate Registration Required
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9:00 AM - 10:00 AM
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New Advertising Opportunities through Integrated Content
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12:00 PM - 1:45 PM
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[Research] Workshop: Survey Research and Cell Phone-Only Households
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Lindner
Livingston
Keeter
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2:00 PM - 3:30 PM
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[General Session] Opening General Session
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Polinchock
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3:45 PM - 5:00 PM
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[Circulation] How to Make Your Circulation Operations More Effective
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McFarland
McSwain
Nagel
Davidson
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[Classified/Display Joint] Ready, Set, Success – Advertising Roundtables
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[Digital Media] Can Money Buy News Innovation?
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Gibes
Schultz
Anderson
Robinson
Rowe
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[MD&P] Branding Strategies for Expanding Product Portfolios
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Stevens
Shade
Rafkin
Smith-Rodden
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[Research] Innovative Research Strategies: Listening through the Eyes, Ears, and Fingertips of our Audience
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Finberg
Stahl
Phillips
Crassweller
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6:00 PM - 7:30 PM
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[Circulation] Welcome Reception
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[Classified] Welcome Reception
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[Digital Media] Welcome Reception
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[Display] Welcome Reception
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[MD&P] Welcome Reception
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[Research] Welcome Reception
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Monday, February 25
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8:00 AM - 9:15 AM
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[Circulation] Awards Breakfast
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[Classified] Awards Breakfast
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[Digital Media] Awards Breakfast
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[Display] Awards Breakfast
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[MD&P] Awards Breakfast
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[Research] Awards Breakfast
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9:00 AM - 10:30 AM
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[Exhibit Hall] Private Demos in Exhibit Hall
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9:30 AM - 12:15 PM
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[General Session] Driving Revenue
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Clark-Johnson
Kimball
Goldstrom
Singleton
Tierney
Reed
Kubisztal
Lavery
Cohen
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10:30 AM - 6:30 PM
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[Exhibit Hall] Exhibit Hall Open
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12:15 PM - 1:45 PM
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[Exhibit Hall] Lunch with Exhibitors
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2:00 PM - 3:15 PM
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[Circulation] Impacting Single Copy Sales with Sound Strategies
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Haddock
Schaub
Knight
Deaver
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[Classified/Display Joint] Recruiting and Retaining Top Sales Talent
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Krause
Chase
Morgan
Arsenault
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[Digital Media] Taking Your Web Site's Revenue to the Next Level
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King
Pikelny
Kranitz
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[MD&P] Innovation in Newspapers
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Tierney
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[Research] Databases for the Newspaper of Tomorrow
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Stasney
Medici
Smith
Bartling
Reed
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3:15 PM - 3:45 PM
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Dessert Break
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3:45 PM - 5:00 PM
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[Circulation] There’s a reason it’s called Sales AND Retention
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Lamm
Bright
Grissom
Gibson
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[Classified/Digital Media Joint] The New Business Model(s) Ahead: Moving from forced upsells to banners to cost-per-action advertising models
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Herum
Rosenberg
Eamer
Stewart
Bordash
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[Classified/Display Joint] Advertiser ROI
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Greiwe
Adamski
Cook
Svilar
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[Digital Media] Digital Sales Structures & Strategies: An Update on Current Thinking and Practices
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Coleman
Wills
Donaghy
Brown
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[MD&P/Research Joint] The Millennial Generation: Media Usage Trends and Behaviors
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Seymour
MacKenzie
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5:00 PM - 6:30 PM
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[Exhibit Hall] Reception with Exhibitors
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Tuesday, February 26
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8:00 AM - 9:15 AM
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[Exhibit Hall] Continental Breakfast
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8:00 AM - 6:30 PM
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[Exhibit Hall] Exhibit Hall Open
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9:30 AM - 12:15 PM
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[General Session] Building Audience
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Sease
Hockenberry
Russ
Seery
Foster
Kirah
Dandavate
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12:15 PM - 2:00 PM
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[Exhibit Hall] Lunch with Exhibitors
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2:15 PM - 3:30 PM
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[Circulation] Print – The Growth Medium
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Meo
Stevens
Barlow
Boyd
Heggie
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[Classified/Display Joint] Alliances 2.0
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Landon
Schermer
Linares
Mohr
Davis
Eamer
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[Digital Media/Research Joint] Internet Metrics
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Van Asch
Heatley
Harris
Lopez
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[MD&P] Viral Marketing/Social Networking
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Eppler
Jackson
Reich
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3:45 PM - 5:00 PM
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[Circulation] Reduce sales costs and increase volume, HOW?
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Groth
Berman
Geisinger
Williams
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[Classified/Display Joint] Advertising Aftershocks from the Economic Meltdown
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Rich Fine
Faulmann
Giallombardo
Whisler
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[Digital Media] Why Our Online Audience Is Worth Your Advertising Investment
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Meo
Wheeler
Riegsecker
Champion
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[MD&P] Getting into the Event Marketing Business
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Jennings
Braun
Martoccia
Halstead
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[Research] Demonstrating Print Ad Effectiveness
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Sutliff
Kerger
Davis
Hulten
Eitelman
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5:00 PM - 6:30 PM
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[Exhibit Hall] Reception with Exhibitors
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9:00 PM - 11:00 PM
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Fun Night
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Wednesday, February 27
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7:45 AM - 8:45 AM
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Continental Breakfast
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9:00 AM - 10:15 AM
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[All Tracks] Ideas Session - Finding Solutions Idea Exchange
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[Classified/Display Joint] Ready, Set, Success – Advertising Roundtables
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10:30 AM - 12:00 PM
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[All Tracks] Buzz Sessions
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Davis
Edmonds
Berry
Brady
Smith
Galloway
Shaw
Clark
Mitchell
Vinciguerra
Jennings
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