| Sunday, April 11 |
| Session Title |
|
6:00 PM - 7:30 PM
|
Welcome Reception
|
| Monday, April 12 |
| Session Title |
|
7:30 AM - 8:45 AM
|
The Nuts & Bolts of the new ABC Qualification and Reporting Standards
|
|
9:00 AM - 10:30 AM
|
How Digital Platforms Are Transforming Marketing
|
|
10:45 AM - 12:00 PM
|
Developments in Audience Metrics
|
Digital Revenue Ideas Session
|
Small Business Revenue Development
|
The Role of the Publisher: 2010 and Beyond
|
|
12:00 PM - 2:00 PM
|
Monday Luncheon
|
|
2:00 PM - 2:45 PM
|
Ribbon Cutting and Dessert with Exhibitors
|
|
2:45 PM - 4:00 PM
|
Digital Media Supplier Showcase
|
E-Readers/Paid Content Supplier Showcase
|
Revenue- Supplier Showcase
|
|
4:15 PM - 5:30 PM
|
Driving Innovation
|
|
5:30 PM - 7:00 PM
|
Reception in Exhibit Hall
|
| Tuesday, April 13 |
| Session Title |
|
8:00 AM - 9:00 AM
|
Breakfast in the Exhibit Hall
|
|
9:15 AM - 10:30 AM
|
Lessons Learned from 2009
|
Mobile Marketing: Beyond the Banner Ad
|
Successful Consumer Segmentation Strategies for Building Audience
|
|
10:45 AM - 12:00 PM
|
Building Marketplaces to Drive Revenue
|
Driving Circulation Revenue
|
Managing Content in a Multiplatform World
|
Social Media: Making Money At It
|
|
12:00 PM - 2:00 PM
|
Lunch in the Exhibit Hall
|
|
2:00 PM - 3:30 PM
|
Transforming a Brand: A Case Study of Success
|
|
3:45 PM - 5:00 PM
|
E-Readers and E-Revenue
|
Niche Product Strategies/Segmentation
|
Premium Content: Is the Strategy Paying Off?
|
Printer or Printee? Who will you be?
|
|
5:00 PM - 6:30 PM
|
Reception in the Exhibit Hall
|
|
7:00 PM - 9:00 PM
|
Advertising Power Dinners
|
|
8:30 PM - 11:00 PM
|
Fun Night
|
| Wednesday, April 14 |
| Session Title |
|
8:15 AM - 9:15 AM
|
Breakfast in the Exhibit Hall
|
|
9:15 AM - 10:15 AM
|
10 Technology Trends for 2010
|
Audience Development: 2015
|
Newspapers in the Cloud
|
Preprints: Maintaining and Growing the Franchise
|
|
10:30 AM - 12:00 PM
|
Customer Straight Talk
|
|
12:15 PM - 2:00 PM
|
Lunch in Exhibit Hall
|
|
2:15 PM - 4:30 PM
|
Advertising Roundtables
|
Download Your Search Result to Microsoft Outlook
- Right click the link below and save the file to your desktop.
- Open Microsoft Outlook.
- On the File menu, click Import and Export...
- In Choose an action to perform, click Import from another program or file, and then click Next.
- In Select file type to import from, click vCalendar - vcs, and then click Next.
- In File to Import, type the path and file name of the file that you just downloaded or click Browse to navigate to the file, and then click Next.
- In Select Destination Folder, click Calendar, and then click Next.
- Click Finish.
|
Download Your Search Result to Microsoft Excel
- Right click the link below and save the file to your desktop.
- Perform either this...
- Open Microsoft Excel.
- On the File menu, click Open
- In Select file type to open, click Text Files - csv, and then click the file.
- Click Open.
- OR
- Double Click the file to open your speadsheet program
|
