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Exhibitors and Sponsors
Circulation . . . Classified . . . CONNECTIONS . . . Display . . . Marketing . . . Research
The 2008 NAA Marketing Conference, February 24 - 27, is being held at the Orlando World Center Marriott and will make an impact on your bottom line! This is the foremost education and exhibits event for executives in newspaper circulation, marketing, display and classified advertising, research and digital publishing. Six educational tracks and general session programming, top industry exhibitors, and networking opportunities with retailers, merchandisers and industry colleagues make it a must event for industry suppliers.
The exhibit hall is SOLD OUT!
For more information on the available sponsorships please call (571) 366-1197 or click on 'Sponsorships' on the left hand menu.
NAA conferences are highly rated by industry executives - for the top-quality learning experience, but also for the social and meal functions that are made possible by our sponsors. Show your support and get your name in the headlines! For more information on the available sponsorships please contact Marc Benson, Director of Advertising and Sponsorship Sales at (571) 366-1053.
Exhibit Hall Hours
Exhibit Set-Up:
Sunday, February 24 8:00 a.m. - 5:00 p.m.
Private Demonstrations:
Monday, February 25 9:00 a.m. - 10:30 a.m.
Exhibit Hours:
Monday, February 25 10:30 a.m. - 6:30 p.m.
Tuesday, February 26 8:00 a.m. - 6:30 p.m.
Exhibit Teardown:
Tuesday, February 26 6:35 p.m. - 10:00 p.m.
Wednesday, February 27 8:00 a.m. - 10:00 a.m.
NAA Marketing Conference and the Future
Over the past few months NAA has been examining the strategy for NEXPO and the NAA Marketing Conference. Surveys were sent out to the exhibitors and attendees of the two shows and based on the feedback we received we have decided to combine NEXPO and the NAA Marketing Conference into one event beginning in 2009 (similar to Newspapers '05). Click here to read the letter that was sent out to all of the exhibitors.
Top Tips for a Top Show
1. Know your audience. This event will have conference programming tracks for newspaper marketing executives in six areas: Display Advertising; Market Development & Promotion; Circulation; Classified; Research and Digital Media (CONNECTIONS). Be sure to present your offering to meet their business needs.
2. Plan your time. Conference sessions and advertiser meetings are important reasons attendees are present. Schedule appointments with key customers and prospects well in advance to avoid conflicts.
3. Maximize your payoff from on-floor events. NAA schedules several blocks of time with on-floor meals, refreshments and receptions that do not conflict with other conference related activities. During these periods exhibit floor traffic is at its peak - have your exhibit team present and motivated to "meet and greet", making one-on-one appointments during quieter hours or private demonstration hours.
4. Reach non-attendees by advertising. While the NAA Marketing Conference attracts a good number of attendees it doesn't attract all of the executives who might be interested in your products and services. You're missing a sales opportunity if you don't take advantage of the unsurpassed reach of NAA advertising that reaches several people at almost every on of those papers. For information on advertising in PRESSTIME or Newspaper Marketing please contact Marc Benson at (571) 366-1053 or e-mail marc.benson@naa.org.
5. Plan for the show well in advance. Most of the exposure for exhibitors and sponsors (registration brochure, Web site links, and program) have early lead times for production. If you make a late decision to exhibit you will not enjoy the full value of your investment.
6. Spend your marketing dollars strategically. Business gifts, such as premiums, can help draw prospects to your booth, and remember your marketing message. But common, overused items can become clutter, and your investment may not pay off. Unless you have a unique item that complements your product and image, consider alternative promotions like sponsorships, banners and program advertising.
7. Have a plan for working in the booth. Be sure your team is fresh and friendly, reach out to say hello to attendees as they pass, and avoid "huddling" together in a comfortable company chat as it tends to discourage attendees from breaking in.
8. Maximize your sponsorship dollars. If you sponsor an event, for example, make sure your sales team is present, welcoming and greeting attendees, at the reception or luncheon.
9. Use the NAA sales team. We have attended this event for many years and are very involved in the planning and execution. We've seen the best (and the worst) and are here to talk with you about the specifics of your event.
10. Help NAA help you. Deadlines for company listings, ad materials, logos, registration bag inserts, as well as booth space reservations, are set to allow advance promotion and "quality control". Meet the deadlines. It ensures your exposure and helps us double and triple check our work.
11. Take advantage of private demonstrations. On Monday exhibitors will be permitted to conduct private demonstrations with conference attendees. The hours for private demonstrations are before the exhibit hall opens, so this is a great time for one-on-one presentations with the attendees. To sign up for a private demo, visit the registration desk and give them the date and expected number of attendees.
For more information contact:
NAA Sales Department
Phone: (571) 366-1197
E-mail: sales@naa.org
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